SMS can be used successfully for any type of business, but some industries are particularly more suited for this marketing method.
Keep on reading to discover how text messaging can be used
by real estate, restaurants, and tax professionals.
Real estate
Things are moving very fast in the real estate industry, and
agents need an effective way to keep their clients updated all the time. Here
is how you can use SMS if you are a real estate business:
·
Allowing interested people to request
information about a house and getting their phone number at the same time – for
instance, they need to send a keyword like “home” to your phone number and you
are notified on your email address
·
Sending information about a specific property to
potential clients – square footage, number of bedrooms and bathrooms, price,
and mobile links to photos and videos
·
Alerting clients of new listings and great
offers
·
Sending your contact information to prospective
buyers
Restaurants
Send the right text message when people are hungry and chances
are they’ll have a meal at your place:
·
Allowing customers to subscribe to your
marketing campaign by sending a keyword to your phone number. Offer a free
drink with the purchase of any food item to determine people to opt-in
·
Sending mobile offers - like 50% discount on a specific food item
·
Announcing new items on your menu and weekly
specials
·
Alerting loyal customers of available
reservations for upcoming holidays
·
Sending 1:1 customer relationship messages
(welcome messages, anniversary offers, birthday wishes, etc.)
·
Sending alerts about changes in open hours or
closures
Tax Professionals
Those working in the tax industry know that January to April
is a busy time and need a tool to take some of the workload off their
shoulders. If you are a tax professional, consider SMS for the following
reasons:
·
Informing clients about tax law updates
·
Sending appointment reminders. These reminders
can be transferred to your clients’ smartphone calendars, making your lives
easier and preventing you from losing revenue
·
Providing tax tips. Clients are more likely to
do business with you again if they perceive you as an expert in the field – you
just need to offer them some tricks of the trade in less than 160 characters
·
Keeping in touch outside the tax season – you
can provide other related services, such as financial planning, and promote
them via SMS
Do you work in any of these three industries? It’s high time you started using text messaging to its full potential!