Text messages – this tactic is widely used because SMS is quick to write and feels informal. SMS marketing is accessible and easy to implement, but this doesn’t mean it’s guaranteed to work. There are both good and bad marketing campaigns, and you can go wrong with SMS too.
Learn How to Quickly Grow Your Business with Our SMS Tips, How To's and Mobile Marketing Best Practices
SMS is not a new technology, but businesses are discovering more and more ways to use it every day. Text messaging has become an essential part of multi-channel marketing and those neglecting this customer communication method are missing a great opportunity to improve their ROI.
Who hasn’t heard of SMS? SMS stands for “Short Message Service” and is defined as “a service for sending short messages of up to 160 characters to mobile devices, including cellular phones, smartphones, and PDAs.” It's most often referred to "Text Messages".
If you want to market in real time, there's no better option than to send a text message. Some people turn off notifications for email and other social networks, but nearly everyone receives real-time alerts for their text messages.