Text messages – this tactic is widely used because SMS is quick to write and feels informal. SMS marketing is accessible and easy to implement, but this doesn’t mean it’s guaranteed to work. There are both good and bad marketing campaigns, and you can go wrong with SMS too.
Discover the 3 most common SMS marketing mistakes you should avoid, so
you enjoy the full benefits of this marketing method.
1. Not including a
call to action
When it comes to marketing copy, you should know that
website content, emails or messages to customers are not written just for the
art’s sake, but to produce results. Friendly interactions between you and
customers are good, but you need to take one step further and ask them to do or
purchase something. The ultimate goal of any marketing campaign is determining
people to buy your product, and many businesses fail to do this. However, don’t
send messages just about promotions and urge people to buy all the time, or
they’ll be annoyed.
Quick fix: Ask for
response in every SMS and check with a member of the staff or a friend if they
can identify the call to action.
2. Sending at the
wrong time
Getting the best response often depends on the time when you
send the text message. Nobody likes receiving an SMS at 3 AM and people are not
interested in your dinner offer at 8 AM. At the same time, you should also
avoid peak hours because that’s when everybody sends messages. Research has
shown that opt-out levels are highest during week-ends.
Quick fix: Choose the
time when you send you text wisely and use scheduling software to have your
messages delivered at the right hour if you are not available at that
particular time.
3. Annoying
subscribers
Customers should feel that your messages bring value and
introduce them to some amazing opportunities. On the other hand, subscribers
will be put off if you do mistakes such as sending the same message multiple
times, pushing your products of services too much, or sending messages that
don’t actually say anything funny or interesting.
Quick fix: Be honest
with yourself – would you like to receive the kind of text messages you are
sending to your subscribers? Take
example from successful SMS marketing campaigns or call to the services of a
professional copywriter if you are not a gifted writer.
Avoid these common mistakes to make sure you don’t drive customers away; SMS marketing should be exciting and keep customers waiting for more news and offers from your company.
Read to get started with SMS Marketing? Visit http://itextmyclients.com today!